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January 21, 2020

Best Natural Looking Mascara

No sponsored content. No fake reviews. No paid-for posts

We love fun, funky, and loud mascara as much as anyone — and possibly a whole lot more than most — but we also know there’s a time and place for more natural looking mascara… and by that we mean that most times and places call for more natural looking mascara. A good natural looking mascara can be your go-to eye makeup for everyday use, from putting in time at the office to getting lunch with friends and wherever else life takes you.

But let’s be clear: That doesn’t mean a natural looking mascara has to be boring. In fact, a good natural looking mascara can be super dynamic and incredibly versatile, especially when you consider the wide varieties of them now available. A good natural looking mascara performs several core functions, including lengthening and thickening lashes, highlighting individual strands without going too bold, and build volume. And crucially, they don’t leave those mascara clumps that just absolutely drive you nuts when they start balling up in your eyes and making it look like you were crying. (Yes, we’ve been there, it’s still tough to talk about.) Instead, with natural looking mascara, you get smooth, long eyelashes that manage to be striking but not flashy, creating the perfect balance — people looking deep into your eyes and getting trapped there, but falling in love with your intellect and personality.

So, how do you find such a versatile mascara, with so many different functions all in one tone? You shop with MASSE, that’s how! (Not that you need us to tell you that — you’re already here, because you’re very smart, and we would definitely see that in your eyes.) MASSE offers recommendations for the best natural looking mascaras, all based on reviews submitted by our broad group of shoppers. These are real people who really use the products that they’re reviewing, and they all have an eye for really great natural looking mascara (see what we did there?).

And here at MASSE, we don’t allow any sponsored posts or paid reviews, because we want you to get the best advice on natural looking mascaras — with no potential conflicts of interests or tricks. We’ll help you keep your eye on the prize: the best natural looking mascara!

  • Hypnose Buildable Volume Mascara

    $27.50

    By Lancome

    It can be hard to get maximum volume while still retaining a natural look, but Lancome’s Hypnose Buildable Volume Mascara is built to make that magic happen. The mascara itself, a B5-fortified SoftSculpt formula, is strong and thick but doesn’t smudge, while the patented, punderfully named POWERFUL applicator makes sure it goes on smooth across every lash. It’s rare to find a mascara that creates so much volume in such a natural way, so it’s no wonder that one MASSE user calls this her “holy grail mascara.”

    It can be hard to get maximum volume while still retaining a natural look, but Lancome’s Hypnose Buildable Volume Mascara is built to make that magic happen. The mascara itself, a B5-fortified SoftSculpt formula, is strong and thick but doesn’t smudge, while the patented, punderfully named POWERFUL applicator makes sure it goes on smooth across every lash. It’s rare to find a mascara that creates so much volume in such a natural way, so it’s no wonder that one MASSE user calls this her “holy grail mascara.”

    Most Popular

    This is my holy grail mascara. It applies very well and really adds volume to my lashes.

    - @bonniebrown12

It can be hard to get maximum volume while still retaining a natural look, but Lancome’s Hypnose Buildable Volume Mascara is built to make that magic happen. The mascara itself, a B5-fortified SoftSculpt formula, is strong and thick but doesn’t smudge, while the patented, punderfully named POWERFUL applicator makes sure it goes on smooth across every lash. It’s rare to find a mascara that creates so much volume in such a natural way, so it’s no wonder that one MASSE user calls this her “holy grail mascara.”

  • Lash Sensational Washable Mascara

    $7.97

    By Maybelline

    Wanna know a great way of avoiding mascara clumps? Use a natural looking mascara applicator with a whopping 10 layers of bristles! Maybelline’s Lash Sensational line is not only waterproof and lasts for a long, long time, its layered applicator is also designed to make sure the natural looking mascara goes on evenly and makes each and every one of your lashes look full and thick. MASSE shoppers call it “high impact with both length and volume” and love how long it lasts!

    Wanna know a great way of avoiding mascara clumps? Use a natural looking mascara applicator with a whopping 10 layers of bristles! Maybelline’s Lash Sensational line is not only waterproof and lasts for a long, long time, its layered applicator is also designed to make sure the natural looking mascara goes on evenly and makes each and every one of your lashes look full and thick. MASSE shoppers call it “high impact with both length and volume” and love how long it lasts!

    Most Popular

    Incredible length!!

    - @joliekm

Wanna know a great way of avoiding mascara clumps? Use a natural looking mascara applicator with a whopping 10 layers of bristles! Maybelline’s Lash Sensational line is not only waterproof and lasts for a long, long time, its layered applicator is also designed to make sure the natural looking mascara goes on evenly and makes each and every one of your lashes look full and thick. MASSE shoppers call it “high impact with both length and volume” and love how long it lasts!

  • They’re Real! Lengthening & Volumizing Mascara

    $25.00

    By Benefit Cosmetics

    Let’s take a moment of silence for all those eyelashes that were previously ignored by flat, unlayered mascara applicators. The very appropriately named “They’re Real!” Lengthening & Volumizing Mascara from Benefit Cosmetics pairs lustrous black natural looking mascara with a custom brush that layers its bristles, which helps easily curl, lift, and highlight not only your long and most prominent lashes, but also eyelashes you never knew you had. MASSE shoppers love the tiny precision bristles that it has on the end of the wand, which help highlight and separate hard-to-read lashes, as well.

    Let’s take a moment of silence for all those eyelashes that were previously ignored by flat, unlayered mascara applicators. The very appropriately named “They’re Real!” Lengthening & Volumizing Mascara from Benefit Cosmetics pairs lustrous black natural looking mascara with a custom brush that layers its bristles, which helps easily curl, lift, and highlight not only your long and most prominent lashes, but also eyelashes you never knew you had. MASSE shoppers love the tiny precision bristles that it has on the end of the wand, which help highlight and separate hard-to-read lashes, as well.

    Most Popular

    My favorite mascara have been using for years

    - @adowns99

Let’s take a moment of silence for all those eyelashes that were previously ignored by flat, unlayered mascara applicators. The very appropriately named “They’re Real!” Lengthening & Volumizing Mascara from Benefit Cosmetics pairs lustrous black natural looking mascara with a custom brush that layers its bristles, which helps easily curl, lift, and highlight not only your long and most prominent lashes, but also eyelashes you never knew you had. MASSE shoppers love the tiny precision bristles that it has on the end of the wand, which help highlight and separate hard-to-read lashes, as well.

  • Better Than Sex Mascara

    $25.00

    By Too Faced

    Praise for natural looking mascara — or anything, really — doesn’t get much higher than someone calling it their “holy grail,” and that’s exactly what one obsessed (in a good way) MASSE shopper called Too Faced’s Better Than Sex Mascara, which evidently lives up to its name! Its hourglass-shaped brush has stiff bristles that hit every single eyelash, making sure to lift and volumize each and every one. It’s a great natural looking mascara that lasts all day and doesn’t smudge, and MASSE shoppers with all kinds of lashes, from long to short and everything in between, say it lives up to its name with reviews like “best mascara ever!!” and “totally worth the hype!”

    Praise for natural looking mascara — or anything, really — doesn’t get much higher than someone calling it their “holy grail,” and that’s exactly what one obsessed (in a good way) MASSE shopper called Too Faced’s Better Than Sex Mascara, which evidently lives up to its name! Its hourglass-shaped brush has stiff bristles that hit every single eyelash, making sure to lift and volumize each and every one. It’s a great natural looking mascara that lasts all day and doesn’t smudge, and MASSE shoppers with all kinds of lashes, from long to short and everything in between, say it lives up to its name with reviews like “best mascara ever!!” and “totally worth the hype!”

    Most Popular

    I have short lashes and this mascara makes them look amazing

    - @saraquiroga90

Praise for natural looking mascara — or anything, really — doesn’t get much higher than someone calling it their “holy grail,” and that’s exactly what one obsessed (in a good way) MASSE shopper called Too Faced’s Better Than Sex Mascara, which evidently lives up to its name! Its hourglass-shaped brush has stiff bristles that hit every single eyelash, making sure to lift and volumize each and every one. It’s a great natural looking mascara that lasts all day and doesn’t smudge, and MASSE shoppers with all kinds of lashes, from long to short and everything in between, say it lives up to its name with reviews like “best mascara ever!!” and “totally worth the hype!”

  • Lash Paradise Waterproof Mascara

    $10.99

    By L'Oreal

    MASSE shoppers are really in love with this natural looking mascara — they literally say so in their reviews — and it’s easy to see why: L’Oreal’s Lash Paradise Waterproof Mascara has a whopping 200 soft, wavy bristles that volume and lift each and every one of your lashes with a waterproof, easy-glide formula. MASSE shoppers call it “hands-down the best” and “the perfect mascara,” and how can you argue with that?

    MASSE shoppers are really in love with this natural looking mascara — they literally say so in their reviews — and it’s easy to see why: L’Oreal’s Lash Paradise Waterproof Mascara has a whopping 200 soft, wavy bristles that volume and lift each and every one of your lashes with a waterproof, easy-glide formula. MASSE shoppers call it “hands-down the best” and “the perfect mascara,” and how can you argue with that?

    Most Popular

    Full, natural looking, no flakes. I stopped buying $30 mascara after I found this.

    - @mklond

MASSE shoppers are really in love with this natural looking mascara — they literally say so in their reviews — and it’s easy to see why: L’Oreal’s Lash Paradise Waterproof Mascara has a whopping 200 soft, wavy bristles that volume and lift each and every one of your lashes with a waterproof, easy-glide formula. MASSE shoppers call it “hands-down the best” and “the perfect mascara,” and how can you argue with that?

  • Tarteist Lash Paint Mascara

    $23.00

    By Tarte

    With multi-length bristles and a jet black liquid base, Tarte’s Tarteist Lash Paint Mascara makes for long, thick, volumized, yet still natural looking lashes! It elongates and separates lashes, as MASSE shoppers rave about in their reviews — pretty much everyone mentions the lengthening thing — and it doesn’t clump, either. In fact, MASSE shoppers say it gets better as you use it!

    With multi-length bristles and a jet black liquid base, Tarte’s Tarteist Lash Paint Mascara makes for long, thick, volumized, yet still natural looking lashes! It elongates and separates lashes, as MASSE shoppers rave about in their reviews — pretty much everyone mentions the lengthening thing — and it doesn’t clump, either. In fact, MASSE shoppers say it gets better as you use it!

    Most Popular

    LOVE this tarte mascara!

    - @dmalican

With multi-length bristles and a jet black liquid base, Tarte’s Tarteist Lash Paint Mascara makes for long, thick, volumized, yet still natural looking lashes! It elongates and separates lashes, as MASSE shoppers rave about in their reviews — pretty much everyone mentions the lengthening thing — and it doesn’t clump, either. In fact, MASSE shoppers say it gets better as you use it!

  • Liquid Lash Extensions Mascara

    $24.00

    By Thrive Causemetics

    Thrive Causemetics’ Liquid Lash Extension Mascara not only pays off in instantly smooth, thick, and beautifully curled lashes, but it’s also a long-term investment. The company’s patented Orchid Stem Cell Complex nourishes your lashes and stimulates natural growth. You’ll enjoy long, smudge-free, wing-tipped lashes for a long time to come. MASSE shoppers say they’re very impressed by this natural looking mascara and the fact that its transparent finish means it never flakes!

    Thrive Causemetics’ Liquid Lash Extension Mascara not only pays off in instantly smooth, thick, and beautifully curled lashes, but it’s also a long-term investment. The company’s patented Orchid Stem Cell Complex nourishes your lashes and stimulates natural growth. You’ll enjoy long, smudge-free, wing-tipped lashes for a long time to come. MASSE shoppers say they’re very impressed by this natural looking mascara and the fact that its transparent finish means it never flakes!

    Most Popular

    Hands down the best mascara I’ve ever tried.

    - @katieleepowers

Thrive Causemetics’ Liquid Lash Extension Mascara not only pays off in instantly smooth, thick, and beautifully curled lashes, but it’s also a long-term investment. The company’s patented Orchid Stem Cell Complex nourishes your lashes and stimulates natural growth. You’ll enjoy long, smudge-free, wing-tipped lashes for a long time to come. MASSE shoppers say they’re very impressed by this natural looking mascara and the fact that its transparent finish means it never flakes!

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